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Store kit · app v

App marketing kit

Store previews, ads, a launch social pack, print pieces and both store listings, all generated from the same build you can try in the demo. Every video is real app footage. Copy is checked against each field's limit. Nothing here has been posted or uploaded anywhere.

Download everything (ZIP)

01 · Store videos

App previews and the Play promo

App Store previews are 886 x 1920, 30 fps, H.264 with AAC stereo, 15 to 30 seconds, captions burned in so they work with the sound off. The Play promo is 1920 x 1080 for YouTube; Play takes it as a YouTube link.

Google Play promo, 1920 x 1080

02 · Paid social

Four ad concepts

Each concept comes as a 9:16 video (Reels, Stories, TikTok), a 4:5 video (feed), and 4:5 and 1:1 image ads, with headline, primary text and description sized for Meta. The first second carries the hook. Store badges join the end cards when the store links exist.

03 · Launch

Social pack (drafts)

Instagram carousel, 5 slides, 1080 x 1350

Posts

X and Threads thread

04 · Print

Shelf talker and flyer

Print-ready PDFs with 3 mm bleed on every side and text kept 5 mm inside the trim. The QR code appears once get_app_url is set in copy.json; until then a placeholder holds its place.

01 · Icon

App icon

The bowl mark from the brand kit on white. iOS rounds the corners; Android masks it to a circle or squircle. 1024 x 1024, no transparency, as both stores require.

icon-1024.pngDownload
How it sits at 180, 120, 60 and 48 on paper and on creamDownload
02 · App Store

iPhone screenshots, 1290 x 2796

Six frames for the 6.9 inch slot (App Store Connect scales them for the smaller sizes). Order matters: the first three show in search results.

03 · Google Play

Phone screenshots, 1080 x 2340

Same six frames at the Play phone ratio. Play accepts two to eight; upload all six.

04 · Google Play

Feature graphic, 1024 x 500

Required for the Play listing header. Also usable as a banner on the website announcement.

play-feature-graphic-1024x500.pngDownload
05 · Website and social

Share card, 1200 x 630

For the announcement post's Open Graph image and the newsletter.

share-card-1200x630.pngDownload
06 · Listing copy

Words for both stores

Each block shows its live character count against the store's limit. Copy buttons put the text on your clipboard. Source: marketing/copy.json in the repo; copy.md is the same content as one file.

App Store

Google Play

Tester notes (TestFlight and Play internal testing)

07 · Privacy forms

App Privacy (Apple) and Data safety (Google)

Answers match docs/PRIVACY.md: the app collects an email and a name only when someone creates an account, uses no third-party SDKs, and does not track.

Apple App Privacy

Google Play Data safety

If a future version adds photos, push notifications or a tracker, these answers change. Update docs/PRIVACY.md, marketing/copy.json and the website policy on the same day.